{"title":"The Founders Collection","description":"\u003cp\u003e\u003cem data-start=\"1738\" data-end=\"1950\"\u003eWhat was meant to hold us back became the reason we built She is. The Founders Collection is a tribute to every woman who’s ever been mislabeled and chose to rise anyway. These word flips are our reclamation.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"the-flip-that-started-it-all-difficult-to-determined-cropped-hoodie","title":"The Flip That Started It All | Difficult to Determined Cropped Hoodie","description":"Meet the cropped hoodie that started everything.\u003cbr\u003e\n\u003cbr\u003e\nBefore there was a movement, there was a word.\u003cbr\u003e\nDifficult.\u003cbr\u003e\n\u003cbr\u003e\nShe is. not wrong. Not unprepared. Not reckless.\u003cbr\u003e\nJust \"difficult\" for refusing to shrink?\u003cbr\u003e\n\u003cbr\u003e\nThis hoodie takes the label that was meant to quiet you and flips it into the truth. Difficult becomes determined, printed front and center as a reminder that your strength was never the problem.\u003cbr\u003e\n\u003cbr\u003e\nThe cropped fit is modern and confident, relaxed without trying too hard. Soft terry fabric keeps it comfortable enough for everyday wear while still making a statement the moment you walk into the room. It pairs just as easily with leggings as it does with high-waisted denim, wide-leg pants, or whatever version of power dressing your day calls for.\u003cbr\u003e\n\u003cbr\u003e\nWear it to the gym. Wear it on a coffee run. Wear it to the meeting where you already know your point is solid. This piece doesn’t ask permission and it doesn’t explain itself.\u003cbr\u003e\n\u003cbr\u003e\nThis is not just a hoodie.\u003cbr\u003e\nIt’s the origin story.\u003cbr\u003e\nIt’s the first flip.\u003cbr\u003e\nIt’s proof that when the word is wrong, you get to change it.\u003cbr\u003e\n\u003cbr\u003e\nEasy. Intentional. Unapologetic.\u003cbr\u003e\nBasically the hoodie version of the moment you decided to own the word instead of letting it own you.\u003cbr\u003e\n\u003cbr\u003e\nThe specs:\u003cbr\u003e\n• Soft, lightweight cotton and fleece hoodie\u003cbr\u003e\n• Cropped silhouette with a relaxed fit\u003cbr\u003e\n• Comfortable enough for everyday wear\u003cbr\u003e\n• Designed to move with you, not hold you back\u003cbr\u003e\n• Features the original Difficult to Determined flip\u003cbr\u003e\n• Part of the She is. 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It keeps you warm, holds its shape, and shows up the way you do. Confident, capable, and uninterested in pretending to be smaller.\u003cbr\u003e\n\u003cbr\u003e\nThe cotton blend feels lived‑in from day one. The double‑lined hood adds structure. The fit stays flattering without trying too hard. Wear it for early mornings, long days, quick errands, or the moments you need a layer that supports you instead of overwhelming you.\u003cbr\u003e\n\u003cbr\u003e\nA clean She is. mark ties it all back to the movement. A reminder that your story gets to sound like you, not the labels you outgrew.\u003cbr\u003e\n\u003cbr\u003e\nSimple. Strong. Easy to wear.\u003cbr\u003e\nThe everyday layer with standards.\u003cbr\u003e\n\u003cbr\u003e\nThe Specs:\u003cbr\u003e\n\u003cbr\u003e\n• Soft heavy blend of 50% cotton and 50% polyester\u003cbr\u003e\n• Double‑lined hood with matching drawstring for a clean finish\u003cbr\u003e\n• Air‑jet yarn for a smooth handfeel with reduced pilling\u003cbr\u003e\n• Front pouch pocket for effortless storage\u003cbr\u003e\n• Rib knit cuffs and waistband with spandex for structure\u003cbr\u003e\n• Mid‑weight build that works year round\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"imperial\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e21\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e23\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e26 ½\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"She is","offers":[{"title":"S","offer_id":52921361564013,"sku":"1293632_10779","price":73.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52921361596781,"sku":"1293632_10780","price":73.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52921361629549,"sku":"1293632_10781","price":73.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52921361662317,"sku":"1293632_10782","price":73.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52921361695085,"sku":"1293632_10783","price":73.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/1908\/1837\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-black-front-699e708e32dcf.jpg?v=1771991191"},{"product_id":"main-character-energy-signature-crewneck","title":"Main Character Energy | Signature Crewneck - Determined","description":"Bold.\u003cbr\u003e\n\u003cbr\u003e\nThat’s it.\u003cbr\u003e\n\u003cbr\u003e\nAcross the chest because it was never meant to be whispered.\u003cbr\u003e\nStacked on the back because every label they handed her? She rewrote it.\u003cbr\u003e\n\u003cbr\u003e\nThis crewneck is structured but soft. Clean but commanding.\u003cbr\u003e\nMade to walk into rooms before you even say a word.\u003cbr\u003e\n\u003cbr\u003e\nFront: Identity.\u003cbr\u003e\nBack: Reframe.\u003cbr\u003e\nPeriod.\u003cbr\u003e\n\u003cbr\u003e\nFit \u0026amp; Feel\u003cbr\u003e\n• Classic unisex silhouette\u003cbr\u003e\n• Mid-weight fleece with a soft brushed interior\u003cbr\u003e\n• Ribbed cuffs + waistband for structure\u003cbr\u003e\n• Designed to hold its shape and its message\u003cbr\u003e\n\u003cbr\u003e\nThe Specs\u003cbr\u003e\n• 100% cotton face\u003cbr\u003e\n• 65% cotton, 35% polyester\u003cbr\u003e\n• Charcoal Heather is 55% cotton, 45% polyester\u003cbr\u003e\n• Fabric weight: 8.5 oz\/y² (288.2 g\/m²)\u003cbr\u003e\n• Tightly knit 3-end fleece \u003cbr\u003e\n• Side-seamed construction\u003cbr\u003e\n• Self-fabric patch on the back\u003cbr\u003e\n• Double-needle stitched rib collar, cuffs, and hem\u003cbr\u003e\n• Blank product sourced from Pakistan\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: This sweatshirt runs small. For the perfect fit, we recommend ordering one size larger than your usual size.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"imperial\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003ctd\u003e23 ½\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e21\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e23\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003ctd\u003e26 ½\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"She is","offers":[{"title":"Black \/ S","offer_id":53042329452909,"sku":"6481199_11254","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":53042329485677,"sku":"6481199_11255","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":53042329518445,"sku":"6481199_11256","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":53042329551213,"sku":"6481199_11257","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":53042329583981,"sku":"6481199_11258","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Carbon Grey \/ S","offer_id":53042329616749,"sku":"6481199_11244","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Carbon Grey \/ M","offer_id":53042329649517,"sku":"6481199_11245","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Carbon Grey \/ L","offer_id":53042329682285,"sku":"6481199_11246","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Carbon Grey \/ XL","offer_id":53042329715053,"sku":"6481199_11247","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Carbon Grey \/ 2XL","offer_id":53042329747821,"sku":"6481199_11248","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Bone \/ S","offer_id":53042329780589,"sku":"6481199_20357","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Bone \/ M","offer_id":53042329813357,"sku":"6481199_20356","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Bone \/ L","offer_id":53042329846125,"sku":"6481199_20355","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Bone \/ XL","offer_id":53042329878893,"sku":"6481199_20354","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Bone \/ 2XL","offer_id":53042329911661,"sku":"6481199_20353","price":68.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":53042329944429,"sku":"6481199_11249","price":68.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":53042329977197,"sku":"6481199_11250","price":68.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":53042330009965,"sku":"6481199_11251","price":68.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":53042330042733,"sku":"6481199_11252","price":68.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":53042330075501,"sku":"6481199_11253","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/1908\/1837\/files\/unisex-premium-sweatshirt-black-back-699e71aff3d46.jpg?v=1772239239"},{"product_id":"the-flip-that-started-it-all-cropped-hoodie-difficult","title":"The Flip That Started It All | Cropped Hoodie - Difficult","description":"\u003cp\u003e\u003cspan\u003eMeet the cropped hoodie that started everything.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBefore there was a movement, there was a word.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDifficult.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eShe is. not wrong. Not unprepared. Not reckless.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eJust \"difficult\" for refusing to shrink?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis hoodie takes the label that was meant to quiet you and flips it into the truth. Difficult becomes determined, printed front and center as a reminder that your strength was never the problem.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe cropped fit is modern and confident, relaxed without trying too hard. Soft terry fabric keeps it comfortable enough for everyday wear while still making a statement the moment you walk into the room. It pairs just as easily with leggings as it does with high-waisted denim, wide-leg pants, or whatever version of power dressing your day calls for.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWear it to the gym. Wear it on a coffee run. Wear it to the meeting where you already know your point is solid. This piece doesn’t ask permission and it doesn’t explain itself.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis is not just a hoodie.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s the origin story.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s the first flip.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s proof that when the word is wrong, you get to change it.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eEasy. Intentional. Unapologetic.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBasically the hoodie version of the moment you decided to own the word instead of letting it own you.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe specs:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Soft, lightweight cotton and fleece hoodie\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Cropped silhouette with a relaxed fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Comfortable enough for everyday wear\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed to move with you, not hold you back\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Features the original Difficult to Determined flip\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Part of the She is. Founders Collection\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eA) Length (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e18.6\u003c\/td\u003e\n\u003ctd\u003e19.4\u003c\/td\u003e\n\u003ctd\u003e21.4\u003c\/td\u003e\n\u003ctd\u003e22.1\u003c\/td\u003e\n\u003ctd\u003e22.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eB) Width 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Not aggressive. Not “too much.”\u003cbr\u003e\nJust “combative” for saying what needed to be said?\u003c\/p\u003e\u003cp\u003eThis hoodie takes the word that was meant to soften you and flips it into the truth. Combative becomes direct, printed front and center as a reminder that clarity is not conflict. Precision is not aggression. And conviction is not a flaw.\u003c\/p\u003e\u003cp\u003eThe cropped fit is modern and self-assured, relaxed without losing its edge. Soft terry fabric keeps it comfortable enough for everyday wear, while the message does what it was designed to do — land. It pairs effortlessly with leggings, high-waisted denim, tailored trousers, or whatever version of authority your day requires.\u003c\/p\u003e\u003cp\u003eWear it to the gym. Wear it on a coffee run. 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Hold it when you need the reminder that being clear does not require softening your voice.\u003cbr\u003e\n\u003cbr\u003e\nSome stories begin quietly.\u003cbr\u003e\nSome stories confirm what you already knew.\u003cbr\u003e\n\u003cbr\u003e\nThis is the parallel chapter.\u003cbr\u003e\nThe one that made the movement inevitable.\u003cbr\u003e\n\u003cbr\u003e\nThe Specs:\u003cbr\u003e\n• Ceramic\u003cbr\u003e\n• 15 oz mug dimensions: 4.7″ (11.9 cm) in height, 3.3″ (8.5 cm) in diameter\u003cbr\u003e\n• Lead and BPA-free material\u003cbr\u003e\n• Dishwasher and microwave safe\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"She is.","offers":[{"title":"Default Title","offer_id":53069497663853,"sku":"3190196_4830","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/1908\/1837\/files\/white-glossy-mug-white-15-oz-front-view-69a6e3664cf0e.jpg?v=1772544884"},{"product_id":"set-the-pace-quarter-zip-determined-1","title":"Set the Pace | Quarter Zip - Determined","description":"\u003cp\u003eThey called her difficult.\u003cbr\u003eShe was setting the pace.\u003cbr\u003e\u003cbr\u003eThe front stays disciplined with the SI icon. Understated. Focused. Controlled.\u003cbr\u003e\u003cbr\u003eTurn around and the reframe speaks for itself. Difficult becomes determined. Not louder. Not softer. Just clearer.\u003cbr\u003e\u003cbr\u003eThis is the layer for women who build. Who lead. Who go first. The ones who do not wait to be invited into the room because they are already moving before the door opens.\u003cbr\u003e\u003cbr\u003eSport-Tek performance fabric keeps it functional. Stretch where you need it. Structure where it matters. Clean enough for strategy sessions. 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